Community Drops · Demand SEO
Community drop playbook
Keyword focus: community drop playbook, limited release strategy
Prep week (-7 days)
- Finalize SKU counts + reserve 5% for VIP replacements.
- Sign off on packaging, inserts, and ship-from location.
- Program the CRM drip: tease, 24h out, launch, sell-out.
Launch day
- Set up a hotline (SMS or WhatsApp) for live support + hype.
- Launch on the dot, stream it to Discord/IG to humanize the drop.
- Collect short testimonials in the first hour for paid retargeting.
Post-drop
- Ship recap email within 6 hours. Include numbers + gratitude.
- Survey buyers for future product signals.
- Archive assets and learnings in your drop library.
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