Community Drops · Demand SEO

Community drop playbook

Keyword focus: community drop playbook, limited release strategy

Prep week (-7 days)

• Finalize SKU counts + reserve 5% for VIP replacements.
• Sign off on packaging, inserts, and ship-from location.
• Program the CRM drip: tease, 24h out, launch, sell-out.

Launch day

• Set up a hotline (SMS or WhatsApp) for live support + hype.
• Launch on the dot, stream it to Discord/IG to humanize the drop.
• Collect short testimonials in the first hour for paid retargeting.

Post-drop

• Ship recap email within 6 hours. Include numbers + gratitude.
• Survey buyers for future product signals.
• Archive assets and learnings in your drop library.

Want Anlvio to quarterback your next drop? Book a signal project.